Schneider Electric kicks start its maiden mobile van campaign ‘Switch on India’ from Jaipur
To expand its retail footprint in India and raise awareness around energy efficiency and safety across 100 cities in India
Jaipur: June 15, 2017: To provide easier access to its products through its retail business and to expand its market outreach across the country, Schneider Electric, the global specialist in energy management and automation, today kick started its Van Campaign ‘Switch on India’, in Jaipur. Under the initiative, Schneider will showcase its range of green low-voltage electrical products in Jaipur and engage with local electricians and retailers and generate awareness around safety and efficiency.
Schneider Electric is set to acquire a bigger market share in low voltage electrical products such as MCBs, RCCBs, Distribution Boards, Switches & Sockets, the market for which is pegged at more than Rs. 5,000 crores in India. As part of the campaign, the company plans to reach out to end customers by showcasing its range of green products, solutions and technologies to retailers and electricians in key markets.
Under the ‘Switch On India’ campaign, 8 vans with Schneider Electric Final Distribution (FD) and Wiring Devices (WD) products on display will travel across different electrical markets in the country, covering close to 100 cities in the month of June and July, 2017.
An initiative in line with the Government’s ‘Smart City Mission’ and ‘Digital India’ initiatives: - the presence of this van is focused around to facilitate a deeper engagement with the electrician base and the retail network. The campaign will also address generate awareness around safety and energy efficiency amongst Schneider Electric’s channel partners. The van will travel across the states of Rajasthan, Tamil Nadu, Andhra Pradesh, Karnataka, Maharashtra, Chhattisgarh, Gujarat and Kerala.
Flagging off the campaign, Mr. Sreekumar CR, Vice President, Sales - North, Schneider Electric India said, “This initiative is an example of how businesses can make a difference in the local communities in which they operate. Our commitment to this programme is deep rooted and we are grateful to all our supporters and channel partners who will be a part of the Switch on India campaign and are helping us achieve the milestone of reaching the electricians and suppliers across the urban markets. We hope to keep spreading awareness about the importance of safety, standardisation and sustainable solutions for end users.”
Retailers and electricians constitute an important part of the value chain of the electrical retail market, an awareness programme aimed to engage them through this campaign will help Schneider Electric add more value to the lives of its end consumers.
Buildings, both residential and commercial - are currently responsible for more than 40% of global energy and one third of global greenhouse gas emissions. Through its green range of products, the company seeks to reduce the carbon footprint of buildings which can play a key role in mitigating climate change in India.
Schneider Electric is already executing an Electrician Training program under which it has trained more than 50,000 electricians across India. The company plans to open training centres in 500 districts across the country and help set up a Centre of Excellence focused on power, solar and automation sectors. It has partnered with the Ministry of Skill Development & Entrepreneurship to cooperate in reducing the huge skilled manpower gap in India's power sector. Under this initiative, the company will also support 100 basic electrician labs under the Pradhan Mantri Kaushal Vikas Yojana (PMKVY).