Schneider Electric launches ‘Switch on India’ campaign in Hyderabad to expand retail presence in Andhra Pradesh and Telangana
• South India market for low-voltage electrical products pegged at INR 1200 crore
• Company’s state-of-the art manufacturing plant in Hyderabad caters to domestic and global product demand
Hyderabad: June 28, 2017: Schneider Electric, the global specialist in energy management and automation, has firmed up plans to acquire a bigger market share in the INR 5000 crore market for low voltage electrical products such as MCBs, RCCBs, Distribution Boards, Switches & Sockets across India. As part of its expansion drive in South India, the low-voltage electrical retail market for which is pegged at INR 1200 crore, the company today unveiled its mobile Van Campaign ‘Switch on India’ in Hyderabad in a bid to reach out to end customers. The retail market for Andhra Pradesh and Telangana is estimated at around INR 300 crore.
Under the initiative, Schneider will showcase its range of green low-voltage electrical products in Andhra Pradesh and Telangana and engage with local electricians and retailers to generate awareness around safety and efficiency. The van will display Schneider Electric Final Distribution (FD) and Wiring Devices (WD) products. A total of 8 such vans will travel across different electrical markets in the country, covering close to 100 cities over the next one month. The van will travel across the states of Andhra Pradesh, Rajasthan, Tamil Nadu, Karnataka, Maharashtra, Chhattisgarh, Gujarat and Kerala.
An initiative in line with the Government’s ‘Smart City Mission’ and ‘Digital India’ initiatives: - the presence of this van is focused around to facilitate a deeper engagement with the electrician base and the retail network. The campaign will also generate awareness around safety and energy efficiency amongst Schneider Electric’s channel partners.
Speaking on the occasion, Mr. Prem Rachakonda, Regional Director, Schneider Electric India said, “We are upbeat on the prospects in the retail market in Andhra Pradesh and Telangana region given the government’s focus to improve safety and strict implementation of norms and regulations to minimize mishaps due to lack of maintenance of electronic products. This will be a key factor in adoption of safe and reliable retail electrical products in the industrial and commercial sectors. The mobile Van campaign is aligned towards our dedication in making a difference through our commitment towards green India and spread awareness about the importance of safety, standardisation and sustainable solutions for the end users.”
Retailers, suppliers and electricians constitute an important part of the value chain of the electrical retail market; an awareness programme aimed to engage them through this campaign will help Schneider Electric add more value to the lives of its end consumers.
Buildings, both residential and commercial - are currently responsible for more than 40% of global energy and one third of global greenhouse gas emissions. Through its green range of products, the company seeks to reduce the carbon footprint of buildings which can play a key role in mitigating climate change in India.
Schneider Electric is already executing an Electrician Training program under which it has trained more than 50,000 electricians across India. The company plans to open training centres in 500 districts across the country and help set up a Centre of Excellence focused on power, solar and automation sectors. It has partnered with the Ministry of Skill Development & Entrepreneurship to cooperate in reducing the huge skilled manpower gap in India's power sector. Under this initiative, the company will also support 100 basic electrician labs under the Pradhan Mantri Kaushal Vikas Yojana (PMKVY).